You may have seen some advertising from Nielsen with the theme of “Total It Up.” What does this mean?
There are more ways to watch TV than ever before - on TV sets, computers, mobiles,
tablets and TV-connected boxes. Learn More>As the number of ways to watch TV increases,
it's more important than ever that Nielsen is able to share the viewing behavior of you and your communities
with companies so that they can understand your preferences and create the things you love.
Total it Up is an advertising campaign aimed at media companies, to help them understand this commitment,
and start a conversation with them about adding all this different viewing to the ratings.
So if you're ever asked to participate in a Nielsen panel or survey, please say yes.